The aim of this lesson is to find out how the media affects sport itself, as well as teams and individuals (Equivalent to UK GCSE Physical Education)

The media includes any form of promotion of sport, such as:

  • TV and Radio - Show (or commentate on) matches and competitions. There are also highlights; documentaries and quiz shows about sports!
  • Cable and Satellite TV - These show events on a pay-per-view basis
  • Ceefax and Teletext - Have up-to-date information about events in the world of sport
  • Internet - All teams and major athletes have their own websites where you can find all kinds of information about the team/athlete/matches
  • Newspapers and Magazines - Print predictions and results, as well as articles about athletes and clubs
  • Books and Films - Biographies are big business for ex sports players

Technology is really important to the coverage of sport in the media. Not only does it allow all of these forms of media to be possible, but it also allows features like photo finishes, instant replays, split times etc

Positive Effects

The media coverage of sport has good effects:

  • Money - Media companies pay for the rights to show a sporting event. Also, sports shown on the tv generate more sponsorship
  • Education - People learn the rules of the sport from watching it on tv
  • Role models - Seeing good sports people on tv and in newspapers makes them a role model for people to look up to
  • Inspiration - Media brings sport to people who may not normally get to experience it otherwise. This can encourage people to get involved
  • Coaching aid - Watching professionals on the tv can help you see how a technique should be performed which could help your performance

Negative Effects

The media can also have a negative effect on sport:

  • Bias - Only the really popular sports get much attention on the tv and in newspapers etc. This doesn't help encourage people into the less popular sports
  • Lack of Attendance - For matches that are shown on tv, ticket sales often drop
  • Overload - There is a lot of sport on tv nowadays, some say too much!
  • Attention - Sport stars often complain of too much attention being paid to their private lives
  • Demands - The media can put pressure on the organisers of sporting competitions to make the viewing experience better for TV audiences. For example, in a previous Olympics, the marathon was run at a time which suited TV companies, even though it was at the hottest time of day!